Effective Date: August 14, 2025
King Park Liverpool (“we,” “our,” or “us”) operates the website https://kingpark.co.uk (the “Service”). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
Information We Collect
Personal Information
When you use our contact form, we may collect the following personal information:
- Name
- Email address
- Phone number (if provided)
- Message content and any other information you choose to provide
Automatically Collected Information
We automatically collect certain information when you visit our website through:
Google Analytics 4 (GA4)
- IP address (anonymized)
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website
- General location information (city/region level)
- Device information
Google Search Console
- Search queries that led users to our site
- Click-through rates
- Website performance metrics
- Indexing status
How We Use Your Information
We use the collected information for the following purposes:
Contact Form Information
- To respond to your inquiries and provide customer support
- To communicate about our parking services
- To process parking reservations or contract requests
- To improve our services based on your feedback
Analytics Information
- To understand how visitors use our website
- To improve website functionality and user experience
- To analyze traffic patterns and popular content
- To optimize our website for search engines
Information Sharing
We do not sell, trade, or otherwise transfer your personal information to third parties, except:
- Google Analytics and Search Console: Data is processed by Google under their privacy policies
- Legal Requirements: When required by law, regulation, or legal process
- Service Providers: With trusted third parties who assist in operating our website, conducting business, or serving users (under confidentiality agreements)
Data Retention
- Contact Form Data: We retain your contact information and messages for as long as necessary to respond to your inquiry and provide ongoing support, typically up to 2 years
- Analytics Data: Google Analytics data is retained according to Google’s data retention policies (up to 26 months by default)
Your Rights
You have the right to:
- Access your personal data we hold
- Correct inaccurate personal data
- Delete your personal data (subject to legal obligations)
- Restrict processing of your personal data
- Object to processing of your personal data
- Data Portability – receive your data in a structured format
To exercise these rights, please contact us using the information below.
Cookies and Tracking
Our website uses cookies and similar technologies:
Essential Cookies
Required for basic website functionality and security.
Analytics Cookies (Google Analytics 4)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
Third-Party Services
Google Analytics 4
We use Google Analytics to analyze website usage. Google’s privacy policy applies to this data: https://policies.google.com/privacy
Google Search Console
We use Google Search Console to monitor our website’s search performance. Google’s privacy policy applies to this service.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
Children’s Privacy
Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided personal information, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Effective Date” above.
Contact Information
If you have questions about this Privacy Policy or our privacy practices, please contact us:
King Park Liverpool
Website: https://kingpark.co.uk
Contact: Via the contact form on our website
Legal Basis for Processing (UK GDPR)
We process your personal data under the following legal bases:
- Legitimate Interest: For analytics and website improvement
- Contract: When processing parking reservations or services
- Consent: When you voluntarily provide information through our contact form
- Legal Obligation: When required by law
This Privacy Policy complies with UK GDPR and Data Protection Act 2018 requirements.
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